It is with great sadness we share that Curt Bergfors, founder of MAX, principal owner and working Chairman of the Board, has passed away on May 8, 2022. He leaves behind his wife, four children, grandchildren, as well as relatives and friends. Curt was a visionary with a wealth of ideas and knowledge, something that has characterized MAX’s development and growth throughout the entire history of the company. His commitment to societal issues and sustainability has also had great impact far beyond the company and the country of Sweden.
The Chicken Sandwich trend has grown quickly in the USA and MAX Burgers, famously looking for exciting new flavours, is now launching a completely new menu with their take on the trend, Grand Chicken. The new addition is MAX's biggest product launch since 2016 when the Swedish burger chain introduced the Green Family – a line of lacto-ovo vegetarian burgers.
MAX Burgers is one of this year's Swedish winners of the international award Quality Innovation. The award aims to reward innovations and inspire innovators to believe in their ideas, MAX is awarded for the work and development of the plant-based burger Delifresh Plant Beef.