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Max continues its Scandinavian expansion – opens new restaurant in DenmarkLuleå 10/31/2015 2:30 PM (Updated 11/26/2020 9:50 AM)
On October 31, 2015, the doors to Max’ second restaurant in Denmark opened. The new restaurant is located in the newly opened “Big” mall in Herlev, approx. 15 minutes from Copenhagen.
The opening marks Max’ continued expansion. There are currently 102 Max restaurants in Sweden, four in Norway and two in Denmark. Max is also present in the United Arab Emirates.
Max opened its first restaurant in Denmark at Copenhagens Gammeltorv in the spring of 2013. The concept is well appreciated by the Danes who love the tasty burgers; Max has won multiple taste tests in Denmark.
“We are happy to open this second restaurant in the Copenhagen area. Max is well regarded by the Danish customers. We are looking forward to a continued expansion on the Danish market in the coming years,” says Richard Bergfors, CEO for Max Hamburgerrestauranger.
Max in Denmark is franchised by “We love burgers A/S”.
“We have an ambitious expansion plan for Denmark, but we only want to open restaurants where we can properly serve a large number of customers. They must be at central locations and preferably with a drive-thru section. We also want to be able to offer long and flexible opening hours. This is why we are very happy about the new restaurant in Herlev, which meets all these requirements,” says Jesper Panduro, CEO for Max in Denmark.