The most important aspect for Max – the taste! If there is one thing we are known for, it is that the majority of people think that our burgers taste the best. Evidence: We always have the best results from basically all the taste tests conducted.
Clearly the best customer satisfaction in the industry. Across the board Max does better than its competitors in industry customer satisfaction surveys.
According to the trademark survey from ISI Wissing, which analysed 250 brands in Sweden, Max clearly had the industry’s most satisfied customers – for the ninth year in a row. "Compared to other fast-food restaurants Max received a remarkably high score. Max is a clear winner both in terms of overall opinion among adults and its rating within each customer group. The KNI-index (customer satisfaction index) equalled 38 for Max while McDonald’s and Burger King come in at 11 and 22."
Top 3 - in the world!
When Travel + Leisure ranked the best airport restaurants in the world Max was among top three along with Gordon Ramsey. Max also wins basically all the taste tests conducted in Sweden. When we asked customers to test our hamburgers versus McDonald’s hamburgers, more than 8 out of 10 choose Max. One reason for us winning the taste tests is that we are constantly developing our concept and working with products of the highest quality. Max was also recently appointed top ten most innovative restaurants in the world by the reputable journal Fast Company.
A Swedish success story
The new Max hamburger knocks out both Burger King and McDonald's when it comes to meat taste and french fries.
- Aftenposten, Norway, 2011-05-24
Max Arlanda top 3 in the world.
- Travel + Leisure, March 2009
It is only to congratulate Max on the top ranking in the ultimate test of vegetarian burgers! Burger King 5 points, McDonalds 4 points and Max 9 points.
- vegetariskvardag.se, 2011-01-29
Top 10 in most innovative food companies in the world.
- fastcompany.com, 2011
Max Attack - Burgers are better all over Scandinavia and Swedish chain Max does an excellent job of made to order burgers in a setting that´s not too different from most chains, save for the taste and an excellent chicken burger.
- Tyler Brulée, Financial Times, 2005
The burgers from McDonald's, Burger King and Max tastes like this: McDonald's - spongy, Burger King - a bit tasteless and Max - best in test.
- alltommat.se, 2010-03-04